That's a tall load for a short book. But I think he's done it. Just as he did it with The Tipping Point, an exploration of what it is that takes a concept that is but a blip on the radar screen and turns it into a deluge. That's oversimplifying, of course. Both books offer a sideways look at a lot of what we already knew or thought we knew and offers up a whole new way of seeing the world and ourselves.
A large part of Blink delves into our prejudices and how they affect our actions and perceptions of others, often unconsciously. It was while I was reading a chapter about appearances that I took a look on the back flap of the book cover to see the face of Malcolm Gladwell himself. He's a funny-looking little guy with an out-of-control afro. I admit that I was thrown by this appearance and wondered if what I was reading was really that good...thus proving a point or two.