Then, because the label "secretary" was seen as the problem, they became "administrative professionals". But the day remains. So today I got an email suggesting I buy gifts for "Administrative Professionals Day". It sounds flat-out ridiculous. The whole idea of giving the secretaries a day was to make up for what they don't get the rest of the year - status, pay, recognition.
What would you think of a "Middle Managers Day"? How about "CEO Day"? Or "Lawyers Day"? Closer to home (for me): "Planners Day".