Today, though, I broke the rule. I bought Ben & Jerry's Americone Dream ice cream. It's named for Stephen Colbert, as anyone who watches the show will know. When I brought the ice cream to the checkout counter, the checker asked if I had seen it on the Colbert Report. I said yes. He said he had gotten some too, and he also got some of the Willy Nelson ice cream "...but I felt like a traitor".
I told him I had taken the last two in the row. He said it was selling well.
It warms my heart to know that I live in a little Colbert Nation here.