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saving

I remember that Toyota ad: "What will you do with the money you save?"

As if people who bought Toyotas had money left over.

They were making payments. They didn't have any money "saved". I have noticed how many commercials suggest that by buying their products you are actually saving money. It's a funny concept. I know what it means, technically, that you are spending less than you might for some other brand, but I get a sense that advertisers don't mind if you get confused about this. If you might even think that you are doing your part for the economy and for yourself, that you are being noble.

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Judith Lautner
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